Assignment 15

Assignment 15 Obesity Campaign

 

 

1. Why does Subway care about childhood obesity?

Subway thinks that they people can change, like more sports and thinking of food.
They want to hold a position within their customers.

2. What communication techniques does Subway use to work on the
problem?
TV commercials and shows on the television.


3.Describe the various parts of Subway’s campaign.

In the 11 TV spots they let the people see how three kids change their live with eating better. It let the people see how the kids can wear jeans and can play football and that the can live without fear and being teased. The spots were shot simply and let them see how the kids felt better.

In the TV show they let the people see all the news about childhood obesity.

4.What could have happened to the company if Subway had not
embarked on this campaign?

What can happened to Subway was that the get complaints from customers or other companies.
Than they have a big problem and maybe the Subway will be ruptured.

Listening assignment B

Listening Assignment B

1. What is remarkable about the comments and the bloggers of the Federal Reserve

Bank?

It is remarkable that the comments and the bloggers can stay anonymous.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this,

in other words, what was the purpose of opening a blog?

The purpose of opening a blog is that to drive traffic into their intranet with the blog so that people would check in more often to check the news on their intranet.

3. What was the female recruiting manager’s blog mainly about?

Her blog was mainly about her challenges being a fulltime mom and being a fulltime manager of people who need her.

4. What was the purpose of her blog?

The purpose of her blog was trying to recruit people to come to the federal reserve bank.

5. Which words show that the FED does exercise a form of control on the blogs?

The words : “A kind of generational thing” show that the FED does exercise a form of control on the blogs.

6. By what kind of people were the very first FED blogs written?

The blogs were first written just by the senior management.

7. Have the blogs changed the way that people who work for the FED think about

internal communications ?

yes the blogs changed the way that people who work for the FED think about internal communications, but it were not just the blogs. They had to change the way of putting information, not put more information on it.

8. What is the latest development in the company as far as media are concerned?

The latest development in the company as far as media are concerned, is the videosite.

9. Catherine Cummings says that this medium to communicate with staff is better

than an older medium. Which more old-fashioned way of communicating with staff

does she mention?

Sending memo’s as a more old-fashioned way of communicating with staff.

10. What is the next big thing in social media at the FED?

The next big thing in social media is redesigning two of their intranets at the Chicago FED and they would be launching it in six months.

Blog about my new home

Dear reader of my blog,

This week I had a very bussy week. We had a lot of homeword and also I have monday the key of my new home. I am living in Wamel till next week from then I live in Utrecht at the Cremerstraat. This week we did some painting and this sathurday we are gonna lay down my laminate floor. I am very content with my new room I have painting one wall grey and the other ones white.
I hired this home for myself. This home has three sleepingrooms and a kitchen, bathroom and livingroom. The other two sleepingrooms do I rental to two other students. We live in this house with three people.

This was my blog I hope you like it and you hear from me when I am in my new house.

Yours faithfully,
Kiki Janssen

letter of complaint

Daws House

33-35 Dawslane

NW7 4SD

London

Dear Mr Jefferson.

I am sending you an e-mail because of the brochure you had made for the event from war child. I am from the event organization agency from Utrecht. I send you one brochure back and I marked two spelling mistakes. But that is not they only mistake in the brochure. The time that the event from war child start is at ten o’clock but in the brochure stays eleven o’clock.

I think that are two big spelling mistakes. The event from war child is about 4 weeks and we want to spread the brochures next week. We thought about some solutions with our team and we think that printing new brochures is the best option. We can not give the visitors a brochure with these spelling mistakes.

I hope you will send me the new brochures as soon as possible.

Yours Faithfully,

Kiki Janssen

Even organization agency

Utrecht

Business meeting

Hello I’m the personnel manager

Our colleagues from the head office want to know more about who does what at the company and how the different subsidiaries work.

I don’t like it that the magazine is only in Spanish and English because the pie charts show only a minority of employees speaks these languages. I hope we can change this.

I would prefer a much less glossy publication of this magazine. I want to have more real news and articles in simple language about the everyday lives of ordinary employees.

I think one page a magazine should be in the local language so that could be German or French.

And we have to remove all the pictures of the president.

Assignment

Dear Sir / Madam,

In the letter you've sent, you asked for a brochure. Unfortunately I must inform you that I have the brochures of 2010 can not send. This is because they are not ready. Our excuses for the inconvenience.
I have checked your website. Following visits to your website, we would like some services.
We offer the following services. The complete facelift of your website, up to date on the website and changing the overall design.
Our company is also engaged in editorial work.
I hope I've informed you enough. If you are interested I hear this very much.

For further information you can contact us.

Yours faithfully,

kiki janssen

Email kikijanssen90@hotmail.com

Phone number: +31613062990

Letter of enquire

Dear  Mister/Miss,

I am a student from the Faculty of Communication and Journalism of the Professional University of Utrecht in the Netherlands. I found the EFL course for international students that you gave, on the website of the City College Manchester.

I am a student from the Faculty of Communication and Journalism. I am studying in the first year. Before this study I did the study Wellness and Lifestyle that was a study with sport and nutrition. My English is not very well I had two years English on the study Wellness and Lifestyle we must do some presentations and workshops in English. It was hard for me because I do not dare to speak English.

I hope this study can help me to make English easier for me. I do like English very well.

I look forward to hear from you.

Yours Faithfully,

Kiki Janssen.

Memo assignment

MEMO

To:                  All Staff

From:              Communications Department

Date:               13 September 2010

Re:                  Memo for the Super Sports Day

Dear Colleagues.

The reason I write this memo is because of the Super Sports Day we want to organize with all of our Dutch and American colleagues. Yesterday we had a meeting with the management and we talked about the arguments for the Super Sports Day and we want to know what you think of our arguments.

We want to organize the Super Sports Day because we think it’s good for the team building and because sport is good for everybody.

The ideas for this day are:

-          A soccer tournament

-          A obstacle course

-          Basketball match

-          Beach soccer

-          Beach volley

We hope you like or ideas and send us a memo back with some more ideas and suggestions.

Yours faithfully,

Kiki Janssen

From the communication department.

E-mail assignment

To:                          Info@theatrelondon.com

From:                      kikijanssen90@hotmail.com

Subject:                  Dresscode

Cc:

Dear colleagues,

We are really content about the way everybody do their job. The Princess Hall Theatre is growing up to a nice and a chic place.

But the reason I am sending you this email is because there have been some complaints from or clients. The complaints are going about the dress code of the staff. You know that we have rich and famous people on our gold dinner. Those people don’t like the way some colleagues dress themselves. 

Now we have a question for all of you because we want that everybody feels happy in their clothes. We want to hear your opinions. Now our question for all of you is will you send us a email with the dress code witch  you like on gala dinners, business events, seminars and conferences. We like to do something about the dress code and we hope that you have also this enthusiasm.

We hope that you will send us this email back in two weeks.

We hope you understand that we are doing everything to make or clients happy.

Tanks for you support.

Yours faithfully,

Kiki Janssen

My third blog

Dear reader of my blog,

It's hard for me to write something for my third blog. I had a very bored weekend. I made a lot of homework and going to a birthday.
Thursday I went out with some classmates. We were going to Filemon that's a bar near by "De Dom". It was nice to went out with my classmates. At that way we've get to know each other better. I slept by Rosan because my room is not ready. I look forward to having my own room.
Next weekend I will go to crazy, sexy, cool that is a houseparty in Rotterdam at the "Maassilo". Also I will go to a motorrace at Valkenswaard and I have a birthday from my brother.

This weekend was a very bored weekend and next weekend will be a very busy and nice weekend.

I look forward to write my next blog.

Yours Sincerely,
Kiki Janssen

My weekend

Dear reader of this blog,

I wanna tell you something about my weekend.

I live in Wamel that's a small village near by Tiel. This weekend there was a fruit parade at Tiel. It's like carnaval. Everybody is building a nice car made of fruit and seeds. It's nice to see them ride at the parade. Thousands of people come to Tiel to look at the fruit parade. This year also came prince Willem-Allexander and princess Maxima to Tiel to look at the fiftieth fruit parade.
Also there is a festival names "appelpop". It's the biggest free festival of europe. Many famous artists come to Tiel and entertain twenty-five thousand people.
A few examples of artists who performed: Blof, Di-rect and Carol Emerald.

I was at this great festival. It took two days. Fortunately we had very good weather.

I look forward to "Appelpop" 2011.

Thank you for reading my blog.

Greetings Kiki

My first blog

Dear reader of this blog.

In my first blog I want to tell something about myself to introduce myself. I'm Kiki Janssen and I'm 20 years old. I live in Wamel that's a small village near by Tiel. I have one brother his name is Tim and he is 27 years old also do I have a sister her name is Tonki and she is 25 years old. I live by my parents and next month I will move to Utrecht to my own student room. I will tell you something about my hobby's. I'm a big fan of motorcycles. I like to ride them or look at them. Also I go to motorraces to look at the fastest rider.
I love many kind of sports. I also work at a fitness company. I give sport instructions and food tips to people who want to lose weight or want to get a better condition. The name of my function is personal coach for sport and food. I really like my job.
Before this study I did the education "Wellness and Lifestyle". I learned to gave sportmassage, relax massage, to give sport instructions and to make a diet.
My spell checker doesn't work so I hope I did the spelling right by myself.
I hope this was a good blog and I look forward to write the next one.

Yours faithfully,
Kiki Janssen.