1. Why does Subway care about childhood obesity?
Subway thinks that they people can change, like more sports and thinking of food.
They want to hold a position within their customers.
2. What communication techniques does Subway use to work on the
problem?
TV commercials and shows on the television.
3.Describe the various parts of Subway’s campaign.
Subway thinks that they people can change, like more sports and thinking of food.
They want to hold a position within their customers.
2. What communication techniques does Subway use to work on the
problem?
TV commercials and shows on the television.
3.Describe the various parts of Subway’s campaign.
In the 11 TV spots they let the people see how three kids change their live with eating better. It let the people see how the kids can wear jeans and can play football and that the can live without fear and being teased. The spots were shot simply and let them see how the kids felt better.
In the TV show they let the people see all the news about childhood obesity.
4.What could have happened to the company if Subway had not
embarked on this campaign?
What can happened to Subway was that the get complaints from customers or other companies.
Than they have a big problem and maybe the Subway will be ruptured.
4.What could have happened to the company if Subway had not
embarked on this campaign?
What can happened to Subway was that the get complaints from customers or other companies.
Than they have a big problem and maybe the Subway will be ruptured.
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