Listening assignment B

Listening Assignment B

1. What is remarkable about the comments and the bloggers of the Federal Reserve

Bank?

It is remarkable that the comments and the bloggers can stay anonymous.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this,

in other words, what was the purpose of opening a blog?

The purpose of opening a blog is that to drive traffic into their intranet with the blog so that people would check in more often to check the news on their intranet.

3. What was the female recruiting manager’s blog mainly about?

Her blog was mainly about her challenges being a fulltime mom and being a fulltime manager of people who need her.

4. What was the purpose of her blog?

The purpose of her blog was trying to recruit people to come to the federal reserve bank.

5. Which words show that the FED does exercise a form of control on the blogs?

The words : “A kind of generational thing” show that the FED does exercise a form of control on the blogs.

6. By what kind of people were the very first FED blogs written?

The blogs were first written just by the senior management.

7. Have the blogs changed the way that people who work for the FED think about

internal communications ?

yes the blogs changed the way that people who work for the FED think about internal communications, but it were not just the blogs. They had to change the way of putting information, not put more information on it.

8. What is the latest development in the company as far as media are concerned?

The latest development in the company as far as media are concerned, is the videosite.

9. Catherine Cummings says that this medium to communicate with staff is better

than an older medium. Which more old-fashioned way of communicating with staff

does she mention?

Sending memo’s as a more old-fashioned way of communicating with staff.

10. What is the next big thing in social media at the FED?

The next big thing in social media is redesigning two of their intranets at the Chicago FED and they would be launching it in six months.