Assignment 15

Assignment 15 Obesity Campaign

 

 

1. Why does Subway care about childhood obesity?

Subway thinks that they people can change, like more sports and thinking of food.
They want to hold a position within their customers.

2. What communication techniques does Subway use to work on the
problem?
TV commercials and shows on the television.


3.Describe the various parts of Subway’s campaign.

In the 11 TV spots they let the people see how three kids change their live with eating better. It let the people see how the kids can wear jeans and can play football and that the can live without fear and being teased. The spots were shot simply and let them see how the kids felt better.

In the TV show they let the people see all the news about childhood obesity.

4.What could have happened to the company if Subway had not
embarked on this campaign?

What can happened to Subway was that the get complaints from customers or other companies.
Than they have a big problem and maybe the Subway will be ruptured.

Listening assignment B

Listening Assignment B

1. What is remarkable about the comments and the bloggers of the Federal Reserve

Bank?

It is remarkable that the comments and the bloggers can stay anonymous.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this,

in other words, what was the purpose of opening a blog?

The purpose of opening a blog is that to drive traffic into their intranet with the blog so that people would check in more often to check the news on their intranet.

3. What was the female recruiting manager’s blog mainly about?

Her blog was mainly about her challenges being a fulltime mom and being a fulltime manager of people who need her.

4. What was the purpose of her blog?

The purpose of her blog was trying to recruit people to come to the federal reserve bank.

5. Which words show that the FED does exercise a form of control on the blogs?

The words : “A kind of generational thing” show that the FED does exercise a form of control on the blogs.

6. By what kind of people were the very first FED blogs written?

The blogs were first written just by the senior management.

7. Have the blogs changed the way that people who work for the FED think about

internal communications ?

yes the blogs changed the way that people who work for the FED think about internal communications, but it were not just the blogs. They had to change the way of putting information, not put more information on it.

8. What is the latest development in the company as far as media are concerned?

The latest development in the company as far as media are concerned, is the videosite.

9. Catherine Cummings says that this medium to communicate with staff is better

than an older medium. Which more old-fashioned way of communicating with staff

does she mention?

Sending memo’s as a more old-fashioned way of communicating with staff.

10. What is the next big thing in social media at the FED?

The next big thing in social media is redesigning two of their intranets at the Chicago FED and they would be launching it in six months.

Blog about my new home

Dear reader of my blog,

This week I had a very bussy week. We had a lot of homeword and also I have monday the key of my new home. I am living in Wamel till next week from then I live in Utrecht at the Cremerstraat. This week we did some painting and this sathurday we are gonna lay down my laminate floor. I am very content with my new room I have painting one wall grey and the other ones white.
I hired this home for myself. This home has three sleepingrooms and a kitchen, bathroom and livingroom. The other two sleepingrooms do I rental to two other students. We live in this house with three people.

This was my blog I hope you like it and you hear from me when I am in my new house.

Yours faithfully,
Kiki Janssen

letter of complaint

Daws House

33-35 Dawslane

NW7 4SD

London

Dear Mr Jefferson.

I am sending you an e-mail because of the brochure you had made for the event from war child. I am from the event organization agency from Utrecht. I send you one brochure back and I marked two spelling mistakes. But that is not they only mistake in the brochure. The time that the event from war child start is at ten o’clock but in the brochure stays eleven o’clock.

I think that are two big spelling mistakes. The event from war child is about 4 weeks and we want to spread the brochures next week. We thought about some solutions with our team and we think that printing new brochures is the best option. We can not give the visitors a brochure with these spelling mistakes.

I hope you will send me the new brochures as soon as possible.

Yours Faithfully,

Kiki Janssen

Even organization agency

Utrecht